Publicity tip: Use the OMG! Factor

If you’d like to get more PR glory for your business, then consider the OMG! Factor.

That’s right. The Oh My God! Factor.

Here’s what I mean:

  • What about your business provokes such a powerful reaction that people exclaim OMG! when they hear about it—and then absolutely HAVE to get the whole story?
  • What’s so unusual or astonishing or crazy-sounding about your business, your product or service or YOU that people will be amazed and entertained by learning about it?

This fish made headlines because it of its OMG! Factor in the STINKY SMELL department.

Let me give you an example of how the OMG! Factor snagged a whopper of a media placement:

Have you heard of surströmming, a fermented herring? This rotting fish—er, Swedish delicacy—smells so disgusting that airlines have banned surströmming cans onboard, threatening passengers with a $50,000 fine if one should open in the cabin or cargo bay.

And yet people eat surströmming.

The surströmming story packed such a strong OMG! Factor that it landed on the cover of the Wall Street Journal.

Fortunately, using the OMG! Factor doesn’t have to equal eww. It can be OMG! as in wow!, yum! or A-MAZ-ING!

Your turn
I’d love to hear your thoughts. Please leave a comment:

  • What raises eyebrows about your business?
  • What OMG! Factor can you use to persuade a journalist to cover your story?

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