The Hobbit, Publicity and YOU

Great news for you! Three of the biggest names in show business are ready to help you haul in some FREE publicity. If you’re interested, that is.

I’m talking Bilbo Baggins, Gandalf, and Gollum.

IF you don’t know who I’m talking about AND you’re ready to call in the professionals who will pack me off to the happy place with padded walls, W-A-I-T just a Gollum-darned minute.

Bilbo, Gandalf and Gollum are characters who appeared in Peter Jackson’ blockbuster movie renditions of The Lord of the Rings by J.R.R. Tolkien.

Bilbo, Gandalf and Gollum will appear again in the upcoming movies based on Tolkien’s The Hobbit. The first Hobbit movie opens in the U.S. on December 14.

Fortunately, I’m not the only Tolkien geek in the world. Millions of us have been waiting and waiting and W-A-I-T-I-N-G to see The Hobbit. Just as there were millions who snapped up tickets for each of The Lord of the Rings movies, who saw the movies multiple times and who dragged–I mean, persuaded–their friends and families to go with them. The Lord of the Rings movies raked in $2.9 billion worldwide.

Journalists and bloggers are covering Hobbit news now because it is hotter than the fires of Mount Doom.

Why not put this hot topic to work for you?

Look for an angle that ties in your business message with an aspect of The Hobbit.

(Note: I am NOT talking about Hobbit-branded cloaks, books, helmets or cupcakes. Those are licensed products. I am talking about publicity angles.)

Step 1. Read the book or watch the movie. Better yet, do both.

Step 2. Get your creative juices flowing. Jot down ideas. How can you tie your business message into a story idea for a journalist?

Here are three ideas to get you started:

If you’re 

Consider a story idea like this

  • An expert on business travel
  • Gandalf’s guide to business travel:  7 wizard-worthy ways to avoid delays and detours
  • An upscale grocer
  • Feeding the hungry hobbits in your life: The must-have items in a well-stocked pantry
  • Offer a limited-time-only gift basket. Include all the food and beverage items found in Bilbo’s “larder” in Chapter 1 of The Hobbit
  • A negotiations consultant
  • 5 Negotiation lessons you can learn from The Hobbit. Common mistakes and tips. How to strike the deal you want.

Step 3. Flesh out your pitch. Have fun with it! Send it to the journalist you’ve targeted. Then be sure to follow up. You just may land publicity for your business. 🙂

You can find more publicity tips in my new special report, 7 Crucial Factors to Make Your Story Pitch IRRESISTIBLE to Journalists. You get it FREE when you sign up for my expert publicity and killer writing tips.

If you already are on my list and didn’t get a copy, email me and I’ll zip one your way.

Go get some great publicity!

Your turn
I’d love to hear your thoughts. Please leave a comment:

  • What new movie are you itching to see?
  • Are you a Hobbit fan… or the friend of someone who is?

***** Like this article?  Then share it with a friend or colleague! *****

Sign up here for free writing and PR tips, humor, advice and FUN.

This entry was posted in Humor, Lord of the Rings, Public relations, publicity, The Hobbit, Tips and tagged , , , , , , , . Bookmark the permalink.

19 Responses to The Hobbit, Publicity and YOU

  1. amyskennedy says:

    Brilliant! You could have sold those ideas. Seriously.
    Now, am I a Hobbit fan? A resounding yes! I think it was 1970-something when I saw a girl reading it in homeroom…it changed my life, as did the rest of Tolkien’s books.

    • Wow! Thank you for the compliment, Amy. And I cannot resist adding: “At your service!”

      So glad you are a fellow Tolkien fan! I still have my boxed set of The Hobbit and LOTR from waaaaaay back. 🙂

  2. As a digestive health coach I would need to be very creative to tie my biz to the Hobbit. But I love the idea of using s got media topic as a tie in. Never would have thought of it myself, even though I am a former journalist!

    • Angela, you’re right: It would be a creative challenge to tie in your business with The Hobbit. But I bet you could come up with some fun ideas… and get your message out there!

  3. That’s such a great idea! Now if I’d only read the books! Honestly, I missed the boat carrying all the Tolkien fans but I do have friends who are fans. Actually, that’s how I watched the first Lord of the Rings movie- a friend dragged me along with him and it was a fun experience. I’ll let this idea simmer and see how I can figure out an angle– the hobbit…conscious creators who are all about convivial living? We’ll see!

  4. Terri says:

    I’m laughing at what Angela wrote because it would be a challenge to tie digestive health or in my case autoimmune health to the Hobbit! You are making me think of other ways to tie my business to media and also current events–lots of interesting ideas there! Fun post–thanks for sharing!

    • Terri, tying autoimmune health to The Hobbit may indeed present an even bigger challenge. But you are sooo right: tying your business to media and current events is a great way to score publicity!

  5. This is a great idea. In fact, since I’m also an actor in addition to a Fitness Coach, I’ve been thinking for quite some time about tying popular entertainment to my blog posts. Thanks for the reminder!

  6. dietfreebody says:

    Great post Marie! Signed up x

  7. Awesome post Marie. I am a Hobbit fan and oh so many great ideas here! Did you see Steven Colbert’s week devoted to the Hobbit? Great stuff.

  8. Llyane says:

    Hey, Marie, you have an awesome idea here!
    And, being on top of the news pays dividends 😉
    Lord of the Rings is by far one of the best movies (here’s my acting bias) that have been made, so yes, I am a fan. And I believe that it is not known enough in the French world (here’s my French bias), so I should get in the gear and introduce it, for it is well worth it.
    Thanks for this, it is l-o-v-e-l-y! 🙂

  9. What a great idea! It makes so much sense, thanks for the fun tip. I’m a hobbit fan for sure, now I have to find a way to weave this (or something like it!) in!

  10. That brings us another thing that is so right about “The Hobbit: An Unexpected Journey.” It’s funny. Hilarious? No. But funny. Give it up for Jackson, who decided Freeman would make the perfect Bilbo just six weeks before shooting was scheduled to begin. I guess you can also thank Jackson’s iPad, because it was while he used it one sleepless night to watch Freeman play Dr. Watson on the BBC TV series “Sherlock” that Jackson found his Bilbo.

Leave a Reply

Your email address will not be published. Required fields are marked *