Great news for you! Three of the biggest names in show business are ready to help you haul in some FREE publicity. If you’re interested, that is.
IF you don’t know who I’m talking about AND you’re ready to call in the professionals who will pack me off to the happy place with padded walls, W-A-I-T just a Gollum-darned minute.
Bilbo, Gandalf and Gollum are characters who appeared in Peter Jackson’ blockbuster movie renditions of The Lord of the Rings by J.R.R. Tolkien.
Bilbo, Gandalf and Gollum will appear again in the upcoming movies based on Tolkien’s The Hobbit. The first Hobbit movie opens in the U.S. on December 14.
Fortunately, I’m not the only Tolkien geek in the world. Millions of us have been waiting and waiting and W-A-I-T-I-N-G to see The Hobbit. Just as there were millions who snapped up tickets for each of The Lord of the Rings movies, who saw the movies multiple times and who dragged–I mean, persuaded–their friends and families to go with them. The Lord of the Rings movies raked in $2.9 billion worldwide.
Journalists and bloggers are covering Hobbit news now because it is hotter than the fires of Mount Doom.
Why not put this hot topic to work for you?
Look for an angle that ties in your business message with an aspect of The Hobbit.
(Note: I am NOT talking about Hobbit-branded cloaks, books, helmets or cupcakes. Those are licensed products. I am talking about publicity angles.)
Step 1. Read the book or watch the movie. Better yet, do both.
Step 2. Get your creative juices flowing. Jot down ideas. How can you tie your business message into a story idea for a journalist?
Here are three ideas to get you started:
Consider a story idea like this
Step 3. Flesh out your pitch. Have fun with it! Send it to the journalist you’ve targeted. Then be sure to follow up. You just may land publicity for your business. 🙂
You can find more publicity tips in my new special report, 7 Crucial Factors to Make Your Story Pitch IRRESISTIBLE to Journalists. You get it FREE when you sign up for my expert publicity and killer writing tips.
If you already are on my list and didn’t get a copy, email me and I’ll zip one your way.
Go get some great publicity!
I’d love to hear your thoughts. Please leave a comment:
- What new movie are you itching to see?
- Are you a Hobbit fan… or the friend of someone who is?
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