Want publicity? Don’t forget this!

Are you interested in getting more publicity for your business or clients?

Then don’t forget the secret ingredient that’s essential to making your story idea irresistible to journalists.

Once you land an interview, this same secret ingredient can infuse your interview with energy, life and vitality.

And that makes your story irresistible to viewers, readers and visitors.

What is this secret ingredient?


The ancient Greeks knew about enthusiasm. The word enthusiasm derives from the Greek words en, which means “in, within,” and theos, which means “god.” So to be enthused, according to the ancient Greeks, is “having the god within.”

Enthusiasm can be contagious

Enthusiasm can make your story idea or interview topic IRRESISTIBLE.

Enthusiasm can make your story idea or interview topic IRRESISTIBLE.

When you’re genuinely enthused about your story idea, a journalist will be all the more interested in what you have to say.

When you are genuinely enthused about your interview topic—whether it’s politics, pie crust or paperclips—your interview will be all the more engaging.

Need convincing? Consider the converse: apathy.

Say you don’t give a toot about your story idea. Why should the journalist you are pitching care if you obviously don’t?

Say you’re not passionate about your interview topic. Why should your viewer, reader or visitor care about what you have to say?

Be enthusiastic!

Emerson said enthusiasm is one of the most powerful engines of success.

Enthusiasm is key to selling your ideas.

Enthusiasm can tip the publicity scales in your favor.

Be sure to let your enthusiasm shine through when you’re pursuing publicity.  It’s an important part of what makes your ideas, your topics and YOU irresistible!

By the way, you can get more publicity ideas in my new special report, 7 Crucial Factors to Make Your Story Pitch IRRESISTIBLE to Journalists. You get it FREE when you sign up for my expert publicity and killer writing tips. 🙂

Your turn

I’d love to hear your thoughts. Please leave a comment below:

What are YOU enthusiastic about?

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18 Responses to Want publicity? Don’t forget this!

  1. Terri says:

    Great advice as always! I’m enthusiastic about empowering people to take charge of their health and get out of the waiting room!

  2. liz says:

    So true – I’ve seen great presentations that have no energy behind them and they were dead as a dead thing. If they’d had a bit of enthusiasm there, they’d have rocked. A great reminder!

  3. Llyane says:

    Awesome stuff, Marie! We know it, yet it is easy to believe that our ‘thing’ is not much of a ‘wonder’ to others, just because we are so used to it. Thanks so much!

  4. claire says:

    Love this! I remind myself of this when I do the videos or vlogs too:) Thanks !

  5. Interesting post. I’m very passionate about what I do and how I express it is usually quieter, more serious or more reserved. I wonder how that comes across to others. Is it perceived as lack of passion and enthusiasm, or is it recognized as a personality trait? How do you evaluate enthusiasm? Do you view it as the outward expression (maybe more bubbly or outgoing or animated)? Or do you hear it in many different types of expression?

  6. Marie, this is so true, and it all comes down to ENERGY for me!

    Everything is vibrating at higher and lower frequencies, and we can just FEEL it when we’re in the presence of someone who is vibrating high, simply because they’re enthusiastic and passionate about the message they’re sharing with the world!

    I’ve noticed that I actually have to reign in my enthusiasm a little sometimes as I get so excited on coaching calls when my clients are beginning to align with their intuitive selves that it gets me giddy as a school girl!

    • Sabrina, this is an interesting way of looking at enthusiasm. I’d never thought of enthusiasm in terms of energetic vibrations and frequencies. It makes perfect sense! Thanks for your comment. 🙂

  7. Suzanne says:

    Love this!!! I think passion leads to enthusiasm so I am so glad that I LOVE what I do. It is easy to recognize those who love their work and those who don’t. I wouldn’t want to work with anyone who doesn’t believe in what they do. Thanks for this!!!


  8. Great postl Such a simple and powerful tip! I do try to embody enthusiasm everyday and remind myself that those who are annoyed by my enthusiasm are not my kind of people … those who will truly benefit from and be inspired by what I have to offer, will have no problem getting on the Enthusiasm train!

  9. Great post! Who will be enthusiastic about our businesses if WE don’t set that tone? Thanks for the reminder!

  10. At its core, publicity is the simple act of making a suggestion to a journalist that leads to the inclusion of a company or product in a story. Newspapers, magazines, TV programs and radio shows have large amounts of space to fill and depend upon publicists to help provide story ideas, interview subjects, background information and other material.

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