Are you interested in getting more publicity for your business or clients?
Then don’t forget the secret ingredient that’s essential to making your story idea irresistible to journalists.
Once you land an interview, this same secret ingredient can infuse your interview with energy, life and vitality.
And that makes your story irresistible to viewers, readers and visitors.
What is this secret ingredient?
The ancient Greeks knew about enthusiasm. The word enthusiasm derives from the Greek words en, which means “in, within,” and theos, which means “god.” So to be enthused, according to the ancient Greeks, is “having the god within.”
Enthusiasm can be contagious
When you’re genuinely enthused about your story idea, a journalist will be all the more interested in what you have to say.
When you are genuinely enthused about your interview topic—whether it’s politics, pie crust or paperclips—your interview will be all the more engaging.
Need convincing? Consider the converse: apathy.
Say you don’t give a toot about your story idea. Why should the journalist you are pitching care if you obviously don’t?
Say you’re not passionate about your interview topic. Why should your viewer, reader or visitor care about what you have to say?
Emerson said enthusiasm is one of the most powerful engines of success.
Enthusiasm is key to selling your ideas.
Enthusiasm can tip the publicity scales in your favor.
Be sure to let your enthusiasm shine through when you’re pursuing publicity. It’s an important part of what makes your ideas, your topics and YOU irresistible!
By the way, you can get more publicity ideas in my new special report, 7 Crucial Factors to Make Your Story Pitch IRRESISTIBLE to Journalists. You get it FREE when you sign up for my expert publicity and killer writing tips. 🙂
I’d love to hear your thoughts. Please leave a comment below:
What are YOU enthusiastic about?
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