Are you giving b-o-r-i-n-g, passive verbs a starring role in your copy?
You know the type: is, was, has been, to be, being, been, has, was, are, were and their fellow slackers.
Don’t make this mistake! Nobody wants to watch verbs who just sit there.
Here’s what to do:
Summon all the stiff, stodgy verbs that do the bare minimum for you.
Send them packing.
Then call in fresh talent: the verbs of action.
Give action verbs a starring role. You might choose:
- The sultry siren verb who teases and woos your readers into clicking on your special offer.
- The wise mentor verb who teaches your readers how to overcome fear with the insights you present.
- The hunky action verb who races your readers across the page, dodging bullets of boredom, straight to your call to action.
Action verbs are waaaaay more fun and energizing than the boring ones.
The great news is, a whole host of action verbs are clamoring for roles in your copy. Select those best suited to the needs of your copy.
(By the way, you may notice that a few passive verbs sneak in despite your best efforts. It happens to me, too. Just keep passive verbs to tiny, supporting roles.)
Action verbs relish reader attention.
Readers love action verbs.
Make action verbs the stars of your copy… and watch them entertain, inspire and compel your readers!
I’d love to hear your thoughts. Please leave a comment below:
What’s your favorite action movie? Bonus points if you say why!
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