Dazzle your readers with these action stars

Are you giving b-o-r-i-n-g, passive verbs a starring role in your copy?

You know the type: is, was, has been, to be, being, been, has, was, are, were and their fellow slackers.

Don’t make this mistake! Nobody wants to watch verbs who just sit there.

Here’s what to do:

Summon all the stiff, stodgy verbs that do the bare minimum for you.

Send them packing.

Then call in fresh talent: the verbs of action.

Give action verbs a starring role. You might choose:

ACTION! Choose verbs that keep your copy moving.

ACTION! Choose verbs that keep your copy moving.

  • The sultry siren verb who teases and woos your readers into clicking on your special offer.
  • The wise mentor verb who teaches your readers how to overcome fear with the insights you present.
  • The hunky action verb who races your readers across the page, dodging bullets of boredom, straight to your call to action.

Action verbs are waaaaay more fun and energizing than the boring ones.

The great news is, a whole host of action verbs are clamoring for roles in your copy. Select those best suited to the needs of your copy.

(By the way, you may notice that a few passive verbs sneak in despite your best efforts. It happens to me, too. Just keep passive verbs to tiny, supporting roles.)

Remember:

Action verbs relish reader attention.

Readers love action verbs.

Make action verbs the stars of your copy… and watch them entertain, inspire and compel your readers!

Your turn

I’d love to hear your thoughts. Please leave a comment below:

What’s your favorite action movie? Bonus points if you say why!

P.S. Want FREE kick-*ss publicity ideas? My new special report, 7 Crucial Factors to Make Your Story Pitch IRRESISTIBLE to Journalists, is yours FREE when you sign up for my expert publicity and killer writing tips.

 

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10 Responses to Dazzle your readers with these action stars

  1. mimijk says:

    Great post Marie!

  2. Lorena says:

    What a great post!!! I am guilty! I use to many passive verbs. Would love to know you favorite actions verbs!

  3. Excellent tip (and you made it way more interesting than my high school English teachers).

  4. Definitely guilty on all fronts and I know better!

  5. amyskennedy says:

    This is what I love best about your posts: they are so fun! And to the point. Love this, for many reasons.

    Favorite action movie, love action movies, but the first one to come to mind is: DIE HARD
    Why? You understood everything had meaning. Him flying to California from New York, her different last name, him saying: yippee-ki-yay *#*%*^^++=*#*^#*%*% and then action verging the heck out of the bad guys.

    The whole movie was action verbs! Awesome post.

  6. Brilliant Marie! I think I’m doing ok with the action verbs…BUT my focus now is choosing more powerful words over “fluffier” ones! In fact, my boyfriend calls them “pillow words” because they’re so fluffy :).

    And in response to your question, I love the original Total Recall with Arnold Schwarzenegger – it PACKS the move with just the right amount of camp, comedy, sex and action for me :).

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