Spy on this: Love letter to Publicity

Found this letter on sidewalk next to the mailbox. Somebody is clearly smitten with Publicity. Read on to see for yourself.


1170044_18898754 heartMy Dearest Publicity,

I worked hard to woo and win you. I honestly didn’t know if you’d even notice me. After all, crowds of admirers vie for your attention every day!

It started when I developed a crazy crush on you. I learned everything I could about you–what you do, what you like, what you don’t.

I began dreaming up story ideas, and following the work of the journalists who cover my industry. When I heard you are partial to those with a social media buzz, I beefed up my blog, and my LinkedIn and Facebook activities. I even got into Twitter.

All with the hope of attracting you.

What a thrill when you led me to my first media interview! Good thing I came prepared. See, I’d learned how vital it is to get my points across well. I even anticipated questions and created catchy answers to keep you intrigued.

Fact is, I knew you would vanish if I bored you. I hope I never do!

I will never forget how jazzed I was when our first news coverage appeared. Wow!

After the initial splash of excitement and glitz, I discovered the real value of our media coverage: the prestige and credibility that endures long after the initial news story.

We’re building something special together: a reputation.

Publicity, I love you.




Your turn

I’d love to hear your thoughts. Please leave a comment below:

Wh0–or what–are you smitten with?

P.S. Want FREE kick-*ss publicity ideas? My new special report, 7 Crucial Factors to Make Your Story Pitch IRRESISTIBLE to Journalists, is yours FREE when you sign up for my expert publicity and killer writing tips.



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10 Responses to Spy on this: Love letter to Publicity

  1. Elle C Wolfe says:

    Well written. What happens when the publicity you seek is not all its cracked up to be?

    • Elle, sometimes the expectations for publicity are so high, that just about anything is a let-down. We’ve all been there! The thing is to keep at it, and to leverage the enduring credibility publicity brings.

  2. So cute Marie! Did you really find this letter? Love it. It brings to mind that in order to get the kind of press we’re looking for and desire, we have to fall in love with the whole process. Striving doesn’t do it, but steady, consistent and authentic effort will get you there.
    Right now, I’m smitten with all of the ideas to grow my site + blog in the year to come. There’s so much swirling around and it’s all swoon-worthy. 🙂

  3. Erin says:

    I’m smitten with my business! I’m jumping out of the nest and signing a lease for my very own office space. I’m looking forward to creating a true home for my acupuncture private practice. It’s going to be glorious!

  4. amyskennedy says:

    I’m smitten with the idea of all my ideas! I just don’t know what to do with them. Pretty sure I need to devote some time for organizing and figuring out how to smoosh them together.

  5. Llyane says:

    Much fun and so true!
    Lovely, Marie 🙂

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