You don’t have to be a big shot to work with a ghostwriter. But working with a ghostwriter can help you become one.
If you’ve ever struggled with a writing project, you know that writing isn’t always easy.
It can take waaay more time than you imagined.
This may be the source of the widely held belief that writing for publication can be difficult and time-consuming.
I’m speaking from experience. I’ve worked with dozens of clients to get authored articles published in industry magazines, which is an extremely powerful public relations strategy.
Along the way, I’ve seen smart, savvy men and women resist when presented with the opportunity to write for publication.
For these people, the idea of taking time from their business priorities to produce a cogent document for the world to read isn’t appealing enough. Or the time and work involved is just too daunting.
That resistance melts away when they discover they can work with with a ghostwriter to get published.
What a ghostwriter does for you
You’ve heard the term ghostwriter.
But do you know what a ghostwriter actually does?
A ghostwriter is a professional writer (who is also often a PR expert) who secretly outlines, drafts, edits, and sweats deadlines for you.
Your role is to provide direction, subject-matter expertise, feedback and, when you’re satisfied with the piece, your final approval.
- The article, the content, and the messages are entirely yours.
- The boost in credibility, recognition and awareness is yours.
- The satisfaction of seeing your work published is yours.
The pain and difficulty? The ghostwriter’s, mostly.
See? Writing for publication doesn’t have to to be so hard. It can be manageable and time-efficient when you work with a professional ghostwriter.
Interested in building influence, recognition and leadership? Want to see your name in key industry magazines? Check out my *Expert-to-Authority* package.
I’d love to hear your thoughts. Please leave a comment below: