Category Archives: Public relations

The leadership secret you must cultivate

Want to be a more effective leader? Want to be more successful? Thought so! So I’ve got to let you in on this: Being smart is over-rated. So is being perfect. Because there’s something much better than being smart or … Continue reading

Posted in advice, Business, Influence, Leaders, Public relations | Tagged , , , , , | 9 Comments

Spy on this: Love letter to Publicity

Found this letter on sidewalk next to the mailbox. Somebody is clearly smitten with Publicity. Read on to see for yourself. +++++++++++++++++++++++++++++++++++ My Dearest Publicity, I worked hard to woo and win you. I honestly didn’t know if you’d even … Continue reading

Posted in Business, Humor, media coverage, Public relations, publicity | Tagged , , , , , | 10 Comments

Want publicity? Don’t forget this!

Are you interested in getting more publicity for your business or clients? Then don’t forget the secret ingredient that’s essential to making your story idea irresistible to journalists. Once you land an interview, this same secret ingredient can infuse your … Continue reading

Posted in advice, Business, enthusiasm, Public relations, publicity, reporters, Tips | Tagged , , , , , , | 18 Comments

The Hobbit, Publicity and YOU

Great news for you! Three of the biggest names in show business are ready to help you haul in some FREE publicity. If you’re interested, that is. I’m talking Bilbo Baggins, Gandalf, and Gollum. IF you don’t know who I’m … Continue reading

Posted in Humor, Lord of the Rings, Public relations, publicity, The Hobbit, Tips | Tagged , , , , , , , | 19 Comments

Publicity tip: Use the OMG! Factor

If you’d like to get more PR glory for your business, then consider the OMG! Factor. That’s right. The Oh My God! Factor. Here’s what I mean: What about your business provokes such a powerful reaction that people exclaim OMG! … Continue reading

Posted in Business, media coverage, OMG! Factor, Public relations, publicity, reporters, Tips | Tagged , , , , , | Leave a comment

Publicity tip: 3 ways to start a relationship with a sought-after reporter

Interested in getting more visibility in the media? Let’s say you’ve got a great idea for a news or feature story. You are confident that your story idea is interesting, important and timely. You’ve identified the right reporter, and checked … Continue reading

Posted in advice, Public relations, publicity, Relationships, reporters, Tips | Tagged , , , , , , , | 8 Comments

Score FREE publicity with this insider’s tip

Hey you! Have you ever wanted more visibility for yourself or your business? How about for your product, book or service? Maybe you’ve seen a news show or read an article and thought YOU could have been the expert they … Continue reading

Posted in advice, Business, Public relations, publicity, reporters, Tips | Tagged , , , , , , | 2 Comments

3 mistakes that KILL good copy

Hey there! Want to zip up your copy and GRAB your reader’s attention? Then you have got to avoid these 3 mistakes that KILL good copy. You’ll also learn how to fix these mistakes–FAST. Let’s dig in right in. Mistake … Continue reading

Posted in advice, blogging, Business, Public relations, Tips, Writing | Tagged , , , , , | 4 Comments

Write better news releases: Avoiding mistake #2

.. This is excerpted from an article I wrote for Tactics, the newspaper of the Public Relations Society of America. Writing—and issuing—ineffective news releases wastes your money, time and energy. You also lose opportunities to reach people who stand to … Continue reading

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