Category Archives: Tips

Want publicity? Don’t forget this!

Are you interested in getting more publicity for your business or clients? Then don’t forget the secret ingredient that’s essential to making your story idea irresistible to journalists. Once you land an interview, this same secret ingredient can infuse your … Continue reading

Posted in advice, Business, enthusiasm, Public relations, publicity, reporters, Tips | Tagged , , , , , , | 18 Comments

The Hobbit, Publicity and YOU

Great news for you! Three of the biggest names in show business are ready to help you haul in some FREE publicity. If you’re interested, that is. I’m talking Bilbo Baggins, Gandalf, and Gollum. IF you don’t know who I’m … Continue reading

Posted in Humor, Lord of the Rings, Public relations, publicity, The Hobbit, Tips | Tagged , , , , , , , | 19 Comments

Publicity tip: Use the OMG! Factor

If you’d like to get more PR glory for your business, then consider the OMG! Factor. That’s right. The Oh My God! Factor. Here’s what I mean: What about your business provokes such a powerful reaction that people exclaim OMG! … Continue reading

Posted in Business, media coverage, OMG! Factor, Public relations, publicity, reporters, Tips | Tagged , , , , , | Leave a comment

7 ways to make your copy easier to read… and RAKE in results

Ever thought about making your blog posts, emails, letters, websites, and other materials easier to read? Why easier-to-read copy makes business sense Executives are renowned for insisting on brevity and clarity. Brain surgeons and rocket scientists prefer reading that’s below … Continue reading

Posted in advice, blogging, Business, Tips, websites, Writing | Tagged , , , , , | 10 Comments

Publicity tip: 3 ways to start a relationship with a sought-after reporter

Interested in getting more visibility in the media? Let’s say you’ve got a great idea for a news or feature story. You are confident that your story idea is interesting, important and timely. You’ve identified the right reporter, and checked … Continue reading

Posted in advice, Public relations, publicity, Relationships, reporters, Tips | Tagged , , , , , , , | 8 Comments

3 Steps to Persuasive Superpowers = Get More of What You Want

Hey you! How would you like to TURBOCHARGE your powers of persuasion? Just think of what you could do and get with waaay more persuasive powers. (Hey you, keep it clean! We’re not going into THAT here.) Let’s dig right … Continue reading

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Posted in attitude, Business, persuasion, power, success, Tips, Work | Tagged , , , , , , | 2 Comments

3 Tips to Amp Up Your Professional Power NOW

Want to be more powerful and effective at work? Of course you do! Read on, then, because I’m going to show you how. It all starts with… … My Tennis Story I was playing tennis the other night, and I … Continue reading

Posted in advice, attitude, Business, mind-body-emotions, power, sports psychology, success, Tennis, thinking, Tips, Transformation, Work | Tagged , , , , , , | 4 Comments

Score FREE publicity with this insider’s tip

Hey you! Have you ever wanted more visibility for yourself or your business? How about for your product, book or service? Maybe you’ve seen a news show or read an article and thought YOU could have been the expert they … Continue reading

Posted in advice, Business, Public relations, publicity, reporters, Tips | Tagged , , , , , , | 2 Comments

Bust writer’s block: 3 ways to smash through resistance and get writing

I’m going to tell you a secret. Admit something a little embarrassing. I struggled with what to write for this post. I dithered around. Wrote down one story idea, then another. Skipped from here to there, and got totally frustrated … Continue reading

Posted in advice, Business, Tips, Work, writer's block, Writing | Tagged , , , , | 4 Comments

3 mistakes that KILL good copy

Hey there! Want to zip up your copy and GRAB your reader’s attention? Then you have got to avoid these 3 mistakes that KILL good copy. You’ll also learn how to fix these mistakes–FAST. Let’s dig in right in. Mistake … Continue reading

Posted in advice, blogging, Business, Public relations, Tips, Writing | Tagged , , , , , | 4 Comments