Tag Archives: public relations

Are you an expert? Know the 7 factors influencing your status

Today’s topic is… YOU. This post will show you: Whether you are an expert 7 factors that influence your expert status. The first thing to know is many experts don’t realize they are experts. And if they do, they do … Continue reading

Posted in advice, Business, Uncategorized | Tagged , , , , | 14 Comments

Want publicity? Don’t forget this!

Are you interested in getting more publicity for your business or clients? Then don’t forget the secret ingredient that’s essential to making your story idea irresistible to journalists. Once you land an interview, this same secret ingredient can infuse your … Continue reading

Posted in advice, Business, enthusiasm, Public relations, publicity, reporters, Tips | Tagged , , , , , , | 18 Comments

Publicity tip: Use the OMG! Factor

If you’d like to get more PR glory for your business, then consider the OMG! Factor. That’s right. The Oh My God! Factor. Here’s what I mean: What about your business provokes such a powerful reaction that people exclaim OMG! … Continue reading

Posted in Business, media coverage, OMG! Factor, Public relations, publicity, reporters, Tips | Tagged , , , , , | Leave a comment

Publicity tip: 3 ways to start a relationship with a sought-after reporter

Interested in getting more visibility in the media? Let’s say you’ve got a great idea for a news or feature story. You are confident that your story idea is interesting, important and timely. You’ve identified the right reporter, and checked … Continue reading

Posted in advice, Public relations, publicity, Relationships, reporters, Tips | Tagged , , , , , , , | 8 Comments

Score FREE publicity with this insider’s tip

Hey you! Have you ever wanted more visibility for yourself or your business? How about for your product, book or service? Maybe you’ve seen a news show or read an article and thought YOU could have been the expert they … Continue reading

Posted in advice, Business, Public relations, publicity, reporters, Tips | Tagged , , , , , , | 2 Comments

3 mistakes that KILL good copy

Hey there! Want to zip up your copy and GRAB your reader’s attention? Then you have got to avoid these 3 mistakes that KILL good copy. You’ll also learn how to fix these mistakes–FAST. Let’s dig in right in. Mistake … Continue reading

Posted in advice, blogging, Business, Public relations, Tips, Writing | Tagged , , , , , | 4 Comments

Write better news releases: Avoiding mistake #2

.. This is excerpted from an article I wrote for Tactics, the newspaper of the Public Relations Society of America. Writing—and issuing—ineffective news releases wastes your money, time and energy. You also lose opportunities to reach people who stand to … Continue reading

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Write better news releases: Avoiding mistake #1

This is excerpted from an article I wrote for Tactics, the newspaper of the Public Relations Society of America. *************************************************************************** Would you take a stack of $10s and $20s from your business’s or your client’s coffers and tear them up? … Continue reading

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Why I’m a Laughter Junkie

There I was, an account executive working in the New York headquarters of the world’s top public relations firm when I heard one executive say to another: “Are you having fun?” I nearly choked. Fun? Who was he kidding? Fun? … Continue reading

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Posted in Laughter, Public relations, Work | Tagged , , , , , | 1 Comment