*Expert-to-Authority*

Are you an expert?

  • You’ve got a treasure trove of expertise, insight and ideas to offer.
  • You’re great at what you do. No one else brings your know-how and perspective to bear.
  • Better still, your customers and colleagues are convinced you perform near-miracles.

But here’s the problem

  • You’re overlooked… while your competition captures recognition, visibility and respect.  It’s their expertise, insight and ideas you’re reading about in top publications and online, not yours.
  • You’re the expert too few people know about, even after all you’ve accomplished.
  • You’ve got a demanding schedule. You’re focused on your areas of expertise. While you crave the recognition and prestige, you don’t have the time or interest to chase after nebulous press opportunities.

Yes, you feel stuck in the role of the world’s least-known expert.

No wonder you’re frustrated

Irked. Impatient. Even annoyed.  After all, you’re the expert. You’ve done the hard work. The insights you offer are, frankly, brilliant.

  • Why don’t more people “get” that?
  • Why are you still practically unknown beyond your everyday circles?
  • Why can’t it be easier for you to gain recognition and influence?

What does it take?

The *Expert-to-Authority* package

You are the expert. Now become the authority with the *Expert-to-Authority* package.

This package deploys what is arguably the most effective public relations strategy for establishing influence:

Getting articles published under your name in key industry magazines and online sites.

Articles authored by you, an expert. And by virtue of this process, you become an authority on the topic.

As a writer and PR expert, I’ve pitched and ghostwritten dozens of published articles for clients at companies ranging from start-ups to Fortune 100 companies. (See where they’ve been published.)

I’m zeroing in this niche and my proven process to turn you into an authority!

Become an authority + reap these benefits

Authoring articles in key magazines and online sites brings you enduring prestige, credibility and recognition. Consider how this powerful public relations strategy also can help you:

  • Command attention
  • Offer value
  • Attract opportunities
  • Persuade customers
  • Accelerate sales
  • Demystify technology
  • Influence decisions
  • Shape opinion
  • Build loyalty
  • And more

The *Expert-to-Authority* Package includes:

  • 90-minute strategy session. We’ll zero in on the key media that reach the audiences you want to influence. We brainstorm article ideas for you, then cherry-pick the best–the ideas that editors and readers will find irresistible and that position you as an authority.
  • 2 custom-crafted article proposals sent by me–your PR expert–to 2 hand-picked editors. Each proposal uses my proven process to hit the ultimate bylined article sweet spot: showcasing your strong base of expertise while delivering content that editors and readers crave.
  • A professional edit of your bio so your expertise, brand and personality shine through.
  • PR coaching (up to 2 hours) to guide you through the proposal-to-publication process.
  • 30-minute bonus PR session. We’ll focus on what you most want: custom-crafting a third article proposal, generating publicity ideas for your business, or getting your burning PR questions answered.

The *Expert-to-Authority* Package may be ideal for you if:

  • You are an expert and you are ready to commit to becoming an authority.
  • You enjoy your work and excel at it, and you want to use your gifts–your insights, expertise and personality–to make a positive difference.
  • You understand publicity is an investment that requires time and effort. For example, most print magazines work on issues several months in the future. Your bylined article, if accepted, may take months before appearing in print.
  • You understand that while my proven process for pitching bylined articles has produced dozens of published articles for clients, no PR person can “100% guarantee” results. Editors make the final decision over whether to run your content.

This program may also be ideal for you if:

  • You have a sense of humor.
  • You value positivity, fun, and respect.
  • You want to make the world a better place.
  • You don’t mind an occasional smiley face. 🙂

The *Expert-to-Authority* Package Price:

$1895. Drop me an email now and I’ll send you a bill.

Once I receive your payment, we’ll schedule our 90-minute strategy session. I’ll send you the *Expert-to-Authority* prep work for you to complete. This is critical so that we can make the most of our session together.

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Need a ghostwriter?  Email me or call 952-388-8734. My fee depends on the length and complexity of the article you need. Give me the details and I’ll give you a price.